Canada’s Anti-Spam Legislation (CASL), the WDM and You
On July 1, 2014, the Government of Canada’s new Anti-Spam Legislation will come into effect. This legislation is designed to protect Canadians from unwanted and unsolicited emails, an inconvenience that at best clogs up our inboxes and at worst puts us at risk of identity theft and fraud. Any organization or business that sends email messages needs to make sure they are respecting the recipients and the legislation.
Here is how the WDM is making sure we comply:
- The WDM has researched all the ways we communicate with the people on our email lists.
- If you asked to receive Sparks Off The Anvil by email, we have your express consent to email it to you.
- If we have an “existing business relationship,” we have your implied consent to email to you. Your membership is an existing business relationship so it’s OK for us to send you a renewal notice or additional promotional material that enhances your membership, like event and exhibit opening announcements.
- If you are an elected official, a hospitality industry business,
or a media outlet that posts your email address on your website, we
have your implied consent to take that email address and share our
notices and information.
- If we are sending a message that is primarily about fundraising
(e.g. an invitation to a fundraising event, information about the
“Great Escapes” Vacation Raffle), it’s OK for us to send it because
it isn’t considered a Commercial Electronic Message that is covered
by this legislation.
- We will always ensure there is a clear “unsubscribe” option and we will respond promptly to requests to unsubscribe (within ten days).
- We will always include an option to grant permission to receive emails from the WDM on our communications.
- We will always make it clear who we are when we send an email and
we will only use our contact lists to promote the WDM and WDM events
It is important to the WDM that our members, donors, and supporters know that we are not only aware of this change in the rules but that we are taking steps to make sure that we are respecting the law, privacy, and the best interests of our contacts.
Thank you for your support of the WDM. Sharing our newsletter, our event and exhibit notices, and our fundraising information with you, our supporters, is a critical part of our success. By sharing our information, you are helping to share the WDM with more and more people around Saskatchewan and around the world.
If at any time you have any concerns about how the WDM is complying with this legislation, or any questions about the WDM, please do not hesitate to contact us at email@example.com or 1-800-363-6345.